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The Greater Poland Brand

Send Print Download added: Dorota Kazimierczak | 2015-04-01 16:53:38
poland, greater poland, brand

In the year 2013, the Local Government of Wielkopolska (Greater Poland) started to work on the regional brand so as to award the companies operating in Greater Poland as well as local products and events.

For this reason, there was established the certificate of Wielkopolska Quality - Greater Thing from Greater Poland .

The local government has established the Wielkopolska (Greater Poland) brand in consequence of a stronger and stronger competition among towns and regions from all over Poland. This competition is more conspicuous while seeking investors and modern technologies. The brand is also intended as a tool attracting tourists, event organizers and convincing potential inhabitants that Greater Poland is a convenient place to settle down.

The Greater Thing from Greater Poland certificate is awarded in three categories: product, service and event/initiative. Competitors can be business entities, university level schools and colleges, institutions, associations and physical persons and they can try to win this award for their products, services, initiatives and events organized.

According to the local government, the building of the Greater Poland Brand is the way to identify and promote those products which make a modern image of Greater Poland as a place of knowledge, know-how, innovativeness and creativity. The local government would like to present Greater Poland as a modern and creative place worth not only living and working, but also investing. The brand should also help build the awareness of Greater Poland’s inhabitants in view of economic, technological and cultural strength of their region.

While awarding certificates, attention is paid to whether potential winners have been successful due to innovation and their skills of utilizing social, economic and natural resources. The title is conferred upon entities having undeniable influence upon the development and the image of the region – not only in Poland, but also abroad.

The local government decided, too, to honor the most prominent inhabitants of Greater Poland - that is why upon establishing the regional brand there was also established the honorary title of the Brand Ambassador of Greater Poland. (Ambasador Marki Wielkopolski.)

So far, this title has been conferred upon three persons, incl. Maria Siemionow, an outstanding surgeon and transplantologist working in the USA. Prof. Siemionow graduated in medicine in Posen, and in the year 2008, she was the fourth in the world and the first in the USA to have performed successfully the face transplant surgery .The Brand Ambassador is also Jan A. P. Kaczmarek – one the famous film music composers - an Oscar winner for the sound track for the film entitled ‘ Dreamer’.Jan A. P. Kaczmarek is also the director of the ‘Transatlantic’ International Film and Movie Festival held in Wielkopolska, and the founder of the Rozbitek Institute in Posen.

Awarded was also Solange Olszewska. In the year 2011, Handelsblatt, a leading German business newspaper acknowledged her as one of the 100 most influential women in business. Olszewska is a co-owner and the President of the Company Solaris Bus & Coach.

In the year 2013, there was held the first edition of Greater Poland Brand. The Greater Thing from Greater Poland certificate was awarded to the Poznan International Fair (MTP), Pro Design Company and the Posen Centers of Sports and Recreation.

The Poznan International Fair was honored for the construction of the conference and congress centre – ‘Poznań Congress Center", consisting, among others, of the Earth Room , viz. the most modern permanent auditorium in Poland.The board awarding the certificate admitted that the centre would contribute to a good image of Greater Poland on the map of business tourism in Poland. Instead, Pro Design Company was honored for the ‘Concordia Design’ imitative. In Posen, in the former printing house established was the centre of design, creation, business and innovation. Eventually, the Posen Centers of Sports and Recreation were awarded the certificate for the organization of ‘Poznań Marathons’.

The title was also conferred upon the companies which were winners of the ‘iWielkopolska Innowacyjni dla Wielkopolski’ contest, organized by the local government. The certificate went to the Company Pratt & Whitney Kalisz for the project entitled ‘Tempering – do it better’ which consisted in applying an innovative technology in the production and tempering cogwheels in aircraft gears. Pratt & Whitney Kalisz makes parts for aerospace industry and employs around 1,500 people. Also Open Nexus Company from Wielkopolska can boast the Greater Thing from Greater Poland brand offering a tool to support electronic trading. Open Nexus has arranged a Business to Business (B2B) platform.

What can expect the award winners? A promotion of their companies which is conducted by the provincial local government not only on the Internet, but also at the events and meetings organized by the province. The winners are also allowed to use the promotion. Greater Thing from Greater Poland brand on the awarded product or service. This brand may also appear on the company building, its promotional materials and in mass media campaigns. Such companies will be also given some preferences while going abroad to promote the Greater Poland’s economy – the winners will gain bonus points during the recruitment for export promotion events.

The local government has built the brand and established the certificate basing upon the three documents determining a vision and development trends for the region. The idea of promoting Greater Poland’s achievements was based upon the Regional Strategy of Innovation, Regional Foresight for Greater Poland and Business Promotion Strategy for the Greater Poland Province.



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